Herbert Simon, often known as the father of AI, once said, “A wealth of information creates a poverty of attention.” Whether this is true for everyone is probably debatable, but it does bring up a great nonprofit marketing/outreach point: If your marketing, outreach, and communications strategy is to play a part in the noise of today’s information age, then how are you getting anyone to pay attention to your cause?

The answer: science + art + Thrive. That’s how.

The Thrive part is easy. That’s us. :)

The science part includes Thrive using the power of Collective Intelligence to run a feasibility study on your likelihood of reaching your target audience through various marketing and outreach tactics. We monetize these approaches and can determine the ROI on any investment you choose to make.

Once the science tells us which path is best for your mission, we add the art. A splash of personality here and a dash of mission-relevant content there, and you leave with a plan that will create the impact you want.

Services include:

• Communication and marketing plan assessments/creation

• Content creation (for everything but social media)

• Website content creation (all platforms) or design and SEO improvements (Squarespace)

Ready to change the future of your nonprofit? Contact us today!